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Infiniti Q50L goes into production in China

07/11/2014 16:55

Infiniti Q50L goes into production in China

Infiniti Q50L goes into production in China

Infiniti has now started local production in China at the Xiangyang Plant in Hubei Province, as the first Infiniti Q50L officially rolls off the assembly line.

With commencement of Infiniti local production at the Xiangyang Plant, China has become the third country for Infiniti's global manufacturing footprint in addition to Japan and the U.S. It marks the next step in Infiniti's global growth plan to expand the brand's portfolio while establishing a broader global manufacturing footprint. It also underlines its determination to turn China into Infiniti's second volume hub globally.

The long-wheelbase version of the Q50 premium sports saloon is Infiniti's first localised model in China dedicated to Chinese consumers. The start of local production signifies an important milestone for Infiniti to become a mainstream player in the Chinese premium automotive market and breaking into a global market.

Dr. Daniel Kirchert, president of Dongfeng Infiniti Motor Co., Ltd and managing director of Infiniti China said: "Today we are here to witness Infiniti's big step forward in China. We continue to expand our business in China and develop Infiniti as a truly global premium brand. Local production demonstrates Infiniti's long-term commitment to the Chinese market. We will bring Infiniti's renowned global quality standards and its premium experience even closer to Chinese consumers."

The Xiangyang plant is a manufacturing complex jointly established by Dongfeng Motor Corp. and Nissan Motor Co., Ltd. The plant boasts an annual production capacity of 250,000 vehicles, 60,000 of which are dedicated for Infiniti production. The plant has many years of manufacturing experience and has undergone substantial upgrades to meet Infiniti's local production requirements. The Xiangyang Plant applies Infiniti's global manufacturing standards and received Infiniti manufacturing certification in March, 2014.

The Infiniti Q50L has a stretched overall length of 4852mm/191.0in and stretched wheelbase of 2898mm/114.1in, adding nicely to the rear passengers' sense of premium comfort with the biggest legroom in this segment.

The Infiniti Q50L is equipped with the same level of high-tech features as in the imported standard-wheelbase Q50, including some of Infiniti's most innovative technologies, such as the world's first steer-by-wire Direct Adaptive Steering (DAS). Powered by a 2.0 litre turbo-charged engine, Q50L strikes a perfect balance between power performance and fuel economy.

by: Becca Chaplin

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